ApolloSoft – A custom website design that speaks decisively to a target audience


Today, a CRM solution is only as good as it is representative of its target audience. The way an art dealer handles a lead is different than how an appliance repair company does. ApolloSoft saw an opportunity to create a specialized solution and crafted the custom CRM for appliance repair companies that would help them manage jobs and sales—all while offering technician rankings and smart assignment management. But there was one more piece of the puzzle: to get this CRM into offices, ApolloSoft needed the website that would speak loud and clear to the stakeholders at appliance repair companies.


The ApolloSoft CRM streamlines and fully automates appliance repair businesses, cutting costs while increasing efficiency. Our objective was to design and build the website that would explain how the CRM does that and spur business owners to take action. We started by studying the target audience and then selecting the perfect design elements for their custom website. The site was built to give small but compelling previews of the ApolloSoft CRM while building in multiple calls to action for website visitors to reach out.

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A custom website for the CRM the service industry has flocked to

A visually-striking website that guides users through an engaging illustration of the ApolloSoft CRM with previews speaking directly to the target audience.

User experience designed to trigger audience action

Strategic use of calls to action providing high-converting road signs for users on next steps and how to get started.

Demonstrating industry expertise and targeted solutions

A user experience designed to speak to the target audience while leaving a lasting and professional impression of the CRM and the technical expertise that went into creating it.

Technology used

We work to balance the most advanced and cutting-edge technologies with the established technology available. With the experience we have offering a full suite of digital solutions, our product architects are able to carefully plan a stack of technologies to use in each project. Where we see an opportunity to create a superior product, we collaborate with you to leverage the most robust tools available.

Strategy Started With a Target Audience

Jafton worked in collaboration with ApolloSoft to learn everything possible about their target audience. The result was a high-converting website that speaks directly to that audience and makes their next step clear.

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My website finally matches what I do. It makes a statement, and there is a much better connection with the other aspects of my business.

Peter NielsenLife Coach

We got not only a strong technical product but a business strategy consulting on how to make it successful from the team that has succeeded in similar business themselves.

Djurabek IsmatovFounder of Parkble (raised $500k)

We got lucky because Jafton has a lot of experience building different marketplaces.

Founders of Rentime

The product that we built is one of a kind - very complex and not every company can build but Jafton team did their job on a high end.

Founders of VaultCoutute

Such a responsive and lean structure of the team. And they know what you need better than you.

Digital Trust team