ARTDEX – A custom digital platform to capture the visually-advanced art community

Challenge

With today’s technologies, the nature of social and professional interaction online has become more intersected. The founders of ARTDEX wanted to create an online social and media management platform specific for artists—a place for collectors, artists, art dealers and curators to manage their collections online and uncover connection with like-minded people. And they had a plan. ARTDEX needed a custom cloud-based platform to allow users to create online art galleries, connect with other users, search and discover new artwork—and do it all on the run in an engaging way.

Solution

The ARTDEX founders came to Jafton to build their cloud-based platform. After learning about their concept and discussing their user audience, we mapped out a custom digital solution that would be high-performance, responsive and aesthetically pleasing. A digital product designed for the art community couldn’t be any less. When designing the beautiful frontend of the platform and custom app, we also ensured a robust and flexible backend.

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Outcome

A cloud-based platform designed for the aesthetically-advanced

Today, ARTDEX acts as a professional social network with a custom user experience for collectors, artists, art dealers and curators to collect and connect.

A custom mobile app driving adoption

The ARTDEX iOS mobile app is notoriously intuitive, and boosted adoption of the digital gallery solution.

User experience pulling the target audience in

The user experience across the ARTDEX platform is visually appealing with a deliberately-designed user experience to drive an aesthetically-advanced audience to fall in love with the platform.

Technology used

We work to balance the most advanced and cutting-edge technologies with the established technology available. With the experience we have offering a full suite of digital solutions, our product architects are able to carefully plan a stack of technologies to use in each project. Where we see an opportunity to create a superior product, we collaborate with you to leverage the most robust tools available.

A Custom Digital Product for the Art Scene

Jafton got to work designing the aesthetically advanced frontend and the secure backend of the ARTDEX platform in tandem with its custom iOS app. The app would be the practical solution for users to easily and quickly upload photographs of art to their online gallery, and would unlock full adoption of the platform in the art community.

Learn more

ARTDEX needed a cloud-based platform to allow users to create online galleries, connect with other users, search and discover new work—and do it all on the run in an innovative and engaging way.

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Insights

Jafton reads deep into the latest thinking to keep all your digital solutions ahead of the curve. Working with Jafton opens the door to transparent and active collaboration with our Agile team, allowing us to weave in opportunities when new technologies and market shifts come up.

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