Missed.com – A custom widget and digital dashboard creating a predictable engine for website conversions

Challenge

In digital strategy, the cost of doing nothing is greater than ever. Every business needs a website, but at the same time, many sites act as nothing more than digital brochures. Solutions have hit the market to get more website traffic, to purchase names and to manage leads. And yet, in today’s economy where business is often done immediately or never, the market needed a solution that turned leads consistently into conversions. The founders of Missed.com saw that need and answered the call. They planned to create the digital solution that would immediately and predictably turn traffic it into measurable new business.

Solution

The Missed.com idea was both innovative and calculated. What came next was designing and building the digital solution itself. Their team connected with us at Jafton to discuss options, and the final solution was two-pronged. First, a widget had to be created that could be installed onto client websites. That widget would enable site visitors enter their phone number with the promise that a salesperson would connect with them within 20 seconds. Second, Missed.com needed their own website with a client dashboard where clients’ analytics and data could be accessed.

Callback widget
Widget, operators and minutes management control panel
Twilio integration
Payment systems integration
Websocket using
Call recording
API and CRM integration
Full design customization
Widget and operators schedule
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Outcome

A custom digital solution designed for predictable lead generation

The product launched, and Missed.com clients came rolling in. As new iterations of the widget continued tweaking its performance, Missed.com clients started reporting increases in leads of between 200 and 300%.

A user experience to match the product’s innovation

Leads are the essential starting point, but gathering names alone doesn’t close deals. Missed.com’s innovative user experience took leads a step further and increased clients’ website conversion rates by 40% on average.

A solution powered by user data

The detailed dashboard on the Missed.com site gave clients more information about their website visitors, helping clients improve their marketing efforts. And on the back end, Missed.com was able to use this data to continue refining their digital solution.

Technology used

We work to balance the most advanced and cutting-edge technologies with the established technology available. With the experience we have offering a full suite of digital solutions, our product architects are able to carefully plan a stack of technologies to use in each project. Where we see an opportunity to create a superior product, we collaborate with you to leverage the most robust tools available.

Custom Digital Product Engineering for an Innovative Idea

Our team got to work mapping out what the Missed.com widget had to do. Agile project management enabled us to work multiple iterations of the product over the development and launch cycles to get early user feedback and ensure the widget would work seamlessly at scale. And finally, we built the dashboard for their website where the solution became not only cross-platform, but cross-device.

Learn more

Today’s economy demands solutions immediately, or the deal won’t be done. Missed.com saw the need for more than website traffic and leads—their clients needed a solution to create an engine of real-time, predictable conversions. Their innovative widget and digital dashboard work together to improve website conversions by 40% on average.

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Insights

Jafton reads deep into the latest thinking to keep all your digital solutions ahead of the curve. Working with Jafton opens the door to transparent and active collaboration with our Agile team, allowing us to weave in opportunities when new technologies and market shifts come up.

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