Peter Nielsen – A custom ecommerce experience to improve users’ quality of life


At the age of 15, Peter Nielsen was diagnosed with Crohn’s Disease. The challenge of the disease and the time when he was diagnosed began his lifelong journey to physical and spiritual health. Over the years, Peter’s resolve and resourcefulness led him to win over 50 bodybuilding awards.

But that wasn’t all he was set out to do. When Peter came to speak to us at Jafton, he was hungry to share his knowledge—and he needed the website where he could combine effective marketing with ecommerce capabilities.


The team at Jafton started by conducting a thorough analysis of Peter’s target audience. We ran preliminary tests to create a design that would serve users across devices while delivering Peter’s message. And once the website user experience and plan were mapped out, we created the ecommerce module that would enable users to purchase Peter’s products seamlessly, right on the website.

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Tailored success in ecommerce—by design

Peter is now able to sell his products directly on his website, avoiding any third-party marketplace.

Measurable success in website metrics

And with his digital strategy in place, Peter has seen constant growth of website traffic and conversions.

Built for scaling and optimal functionality

Because Peter also runs a TV show, there are times of the day where his website traffic spikes. His custom design includes the infrastructure to allow for these waves of traffic.

Technology used

We work to balance the most advanced and cutting-edge technologies with the established technology available. With the experience we have offering a full suite of digital solutions, our product architects are able to carefully plan a stack of technologies to use in each project. Where we see an opportunity to create a superior product, we collaborate with you to leverage the most robust tools available.

A Custom Website Designed to Promote Conversions

A website is considered “high-converting” when at least 10% of visitors turn into leads. And of those leads, 84% are converted on their first site visit. We knew that Peter’s audience would have personal and emotional needs driving them to his content, and we used our Agile process to ensure his ecommerce solution was designed in a way that users would take action immediately.

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Jafton reads deep into the latest thinking to keep all your digital solutions ahead of the curve. Working with Jafton opens the door to transparent and active collaboration with our Agile team, allowing us to weave in opportunities when new technologies and market shifts come up.

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My website finally matches what I do. It makes a statement, and there is a much better connection with the other aspects of my business.

Peter NielsenLife Coach

We got not only a strong technical product but a business strategy consulting on how to make it successful from the team that has succeeded in similar business themselves.

Djurabek IsmatovFounder of Parkble (raised $500k)

We got lucky because Jafton has a lot of experience building different marketplaces.

Founders of Rentime

The product that we built is one of a kind - very complex and not every company can build but Jafton team did their job on a high end.

Founders of VaultCoutute

Such a responsive and lean structure of the team. And they know what you need better than you.

Digital Trust team