Tokens Platform – A website user experience to drive adoption of innovation in a new market

Challenge

The idea was innovative, leveraging groundbreaking technology in a new market space. Tokens (TKS) was the native cryptocurrency designed for the Tokens Platform, built for the legal cannabis space. And when the Tokens team came to Jafton for their custom website design, there was a lot to map out in the user experience. TKS was made to serve as the transactional token for the company’s products. Their web design had to explain supply chain management in a new market, illustrate pieces of Blockchain technology and ensure a user experience that was intuitive every step of the way.

Solution

The user experience on the custom Tokens website was designed to seamlessly guide visitors through the TKS application and all its capabilities. The Jafton team set out to use the latest front-end technologies, because no idea as inventive as the Tokens Platform could use anything less than state-of-the-art components. We ensured the website could show animation elements and be responsive across devices, organically capturing the interest of its audience and building up the Tokens Platform user experience.

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Outcome

Cryptocurrency propelling an industry with custom web design

The Tokens Platform website was designed with the state-of-the-art elements that could keep up with the innovative Tokens technology.

Adoption driven by a custom user experience

The user experience on the site not only aids user awareness but has resulted in steadily increasing conversions—and, ultimately, the adoption of the TKS solution.

Making waves in an industry growing by 23.9% a year

With the exponential growth of the legal cannabis industry, the Tokens Platform has positioned itself to grow with the market’s full steam behind it.

Technology used

We work to balance the most advanced and cutting-edge technologies with the established technology available. With the experience we have offering a full suite of digital solutions, our product architects are able to carefully plan a stack of technologies to use in each project. Where we see an opportunity to create a superior product, we collaborate with you to leverage the most robust tools available.

Blockchain Technology—and a Custom Website to Support It

The Tokens Platform ecosystem was innovative as an industry-specific application of growing Blockchain technology. It was also addressing new needs in the rapidly-growing legal cannabis industry. The Blockchain continues to be increasingly relevant to supply-chain management—and in their market space, Tokens is leading the pack.

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The Tokens Platform website had to explain the innovative technologies their products focused on. It had to guide an unforgettable user experience to get adoption in a new space. And it had to be responsive and highly interactive. Jafton and the Tokens team worked in collaboration to create the website that will spearhead the TKS solution in the market.

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Testimonials

My website finally matches what I do. It makes a statement, and there is a much better connection with the other aspects of my business.

Peter NielsenLife Coach

We got not only a strong technical product but a business strategy consulting on how to make it successful from the team that has succeeded in similar business themselves.

Djurabek IsmatovFounder of Parkble (raised $500k)

We got lucky because Jafton has a lot of experience building different marketplaces.

Founders of Rentime

The product that we built is one of a kind - very complex and not every company can build but Jafton team did their job on a high end.

Founders of VaultCoutute

Such a responsive and lean structure of the team. And they know what you need better than you.

Digital Trust team