VaultCouture – Where innovation in eCommerce met a niche need


When it comes to niche markets, it takes someone with first-hand knowledge in that niche to see a need and dream up a solution. That was how VaultCouture was born. Mounissa Chodieva, a business woman worth $75 million in 2012, was travelling frequently thanks to her serial entrepreneurialism. And, as a personal necessity, she dreamed up a service to help her manage her wardrobe from anywhere she might be.


The VaultCouture platform was designed, at its core, to give users a digital wardrobe where their clothing could be searchable by style, travel destination, event and more. Each article would be professionally photographed and loaded to the user’s account. Then, while traveling, if the user needed specific articles for an unexpected event (or forgot to pack something), their full wardrobe would be available.

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Hitting the niche need in wardrobe services

VaultCouture solved a problem for jetsetting businesswomen and attracted celebrities shortly thereafter, hitting a niche need in wardrobe services directly on the mark.

As sophisticated as the newest mobile technologies

The technology was possible, so why shouldn’t valet and wardrobe services be as sophisticated as the devices we already have in our pockets? The VaultCouture app used existing tech as a springboard for its digital wardrobe services.

Gaining clout—adoption and press coverage

Since launch, the app has seen fast adoption from its target market and has been called the “finest solution in wardrobe management—worldwide.”

An innovative and adaptable solution responding to new needs

The basic service idea grew after adding eCommerce options, including professional stylists and custom tailoring made available right on the app.

Technology used

We work to balance the most advanced and cutting-edge technologies with the established technology available. With the experience we have offering a full suite of digital solutions, our product architects are able to carefully plan a stack of technologies to use in each project. Where we see an opportunity to create a superior product, we collaborate with you to leverage the most robust tools available.

Agile Processes for the Perfect User Experience

Getting the user experience right on an innovative idea like VaultCouture is essential. We knew we were dealing with a new service concept, one that was so clever that no one had “wished” it into existence yet. With Agile development and testing, we made sure the user experience was intuitive, leading to quicker adoption. Users ultimately wondered how they ever lived without it. Learn more about our Agile process.

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A niche solution for a niche industry made more powerful by Agile

Agile project management enabled the Jafton the design and programming power to quickly test all aspects of the VaultCouture custom app. During development, we polished the app for ease of use and a customer-centric approach that made the innovative idea that much easier to adopt.

The businesses and thought leaders who move fast will be the ones who stay competitive in eCommerce. Embracing technology means coming up with new applications for the tech that consumers are already committed to—and custom mobile app development is key.

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Jafton reads deep into the latest thinking to keep all your digital solutions ahead of the curve. Working with Jafton opens the door to transparent and active collaboration with our Agile team, allowing us to weave in opportunities when new technologies and market shifts come up.

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My website finally matches what I do. It makes a statement, and there is a much better connection with the other aspects of my business.

Peter NielsenLife Coach

We got not only a strong technical product but a business strategy consulting on how to make it successful from the team that has succeeded in similar business themselves.

Djurabek IsmatovFounder of Parkble (raised $500k)

We got lucky because Jafton has a lot of experience building different marketplaces.

Founders of Rentime

The product that we built is one of a kind - very complex and not every company can build but Jafton team did their job on a high end.

Founders of VaultCoutute

Such a responsive and lean structure of the team. And they know what you need better than you.

Digital Trust team