Jafton.com

Our success story with

Triller

Step 1: Investigation

Our focus was on understanding the core features and functionality of the app. Similar to TikTok, Triller is deeply rooted in music, specifically Hip-Hop. Users have the ability to film multiple takes of themselves rapping to songs, and the app leverages artificial intelligence (AI) to automatically extract the best clips and create professional-looking music videos. Through in-depth research and analysis, we gained insights into the app's AI capabilities, music integration, and the user experience it aimed to deliver. This investigation helped us shape the development process and ensure that Triller would provide an engaging and creative platform for users to express themselves through music videos.

Step 2: Planning

The main goal was to create an AI-powered video app that would empower users to express themselves creatively. We meticulously planned the implementation of artificial intelligence technologies to enhance the video editing process, ensuring seamless transitions, automatic clip selection, and professional-looking music videos. Our team collaborated closely to define the scope of features, user flows, and the technical infrastructure required to support the AI capabilities. Through strategic planning, we aimed to deliver an intuitive and innovative video app that would provide users with a unique and enjoyable creative experience on the Triller platform.

Step 3: Design

We utilized the design tool Figma to create visually appealing and user-friendly interfaces for multiple platforms. Given the varied usage scenarios, we designed for mobile, tablet, desktop, and TV versions of the app. With Figma's collaborative features, our design team worked closely to ensure consistency and seamless user experiences across different devices. We focused on creating intuitive navigation, engaging visual elements, and a cohesive design language that aligned with Triller's brand identity. Through iterative design processes, we successfully crafted interfaces that provided an enjoyable and immersive video creation and sharing experience for Triller users across various platforms.

Step 4: Development and testing

During the Development and Testing phase of the Triller project, we employed Swift for the iOS version and Kotlin for the Android version of the app. Our development team implemented the core features and functionalities, ensuring a seamless user experience for capturing, editing, and sharing music videos. Additionally, we incorporated a new feature that allowed users to create personalized Hip-Hop music playlists within the app. Rigorous testing was conducted to identify and address any issues or bugs, ensuring the stability and reliability of Triller across both iOS and Android platforms.

Step 5: Release

Triller was officially launched in 2015 and quickly gained tremendous popularity within its first week of release. The app's unique concept and innovative features resonated with users, propelling it to widespread adoption and recognition. Following its successful launch, Triller attracted significant investment and interest from the entertainment industry, including a notable investment from Proxima Media, the movie studio founded by Kavanagh.

Results